+374 60 464 064
info@aparg.com
Facebook
Twitter
LinkedIn
YouTube
  • HOME
  • PORTFOLIO
  • SERVICES
    • All Services
    • Hosting
  • NEWS
  • BLOG
  • CONTACTS

5 things to do before moving onto the paid advertisement

June 28, 2017WordPressLaura Babayan
How to make money from your website

The Internet offers a lot of options to get money with limited resources. Surely, online advertisement is one of the most common types. However, here is not everything so simple how it may seem. To be more precise, before starting to earn money from online ads you have to "prepare" enough your WordPress website to it. Cause the advantage will always be on the side of excellent websites.

Let's go trough the main five points which make your WordPress website "ready" for the promotion of advertisement!

Beautiful, attractive and informative content

Remember that the correctly composed content is the main recipe for success. So, never save on it! But not least important is the look of this content. The ordinary user is not interested how your site is arranged from inside. He wants beautiful interface and informative content. At that, visual attractiveness of websites is the first thing that visitor's eyes catch. Beautiful graphics will surely bring more traffic, many shares via social medias and will increase the involvement of users. Thanks to developers which have created a large range of WordPress plugins especially for the decoration of your sites. There is no need to be a designer to work with them. Basically, plugins are simple and intuitive constructed. They offer different layouts and templates for them who do not have much time or(otherwise) you can find many additions if you wish to start from scratch. As a strong recommendation look trough this great guide about the step wise building of your websites' visual look.

Most importantly, that the content and its look are equally significant for the website and they are powerful just in collaboration.

Collecting of the target audience

You always write and work on all your content just for the final assessment of your audience. The first task of each owner has to be the definition of the target audience. It is reasonable to use the stats, to study comments and feedback. But the basic weight of website is always related to its content. As it was mentioned on the top the main points are informativeness and attractiveness. Just after the having a completed portrait of the audience, it is much easier to promote your website. There are many tools to attract the visitors. Surely, the suitable advertisement may become a good tool for it. For more detailed description of this way, check the article "Targeting the audience for your content and ads in WordPress blog".

Exactly the identification of targeted audience should be placed in the first position when you have a goal to promote an ad campaign.

Detailed study of stats

The stats are a real "face" of your website's situation. They are collecting information about the whole traffic. The analyse of web statistics is a group of measures for the assessment of the effectiveness of website promotion. It is the most useful tool for the content creation and targeting the audience. Only the stats may confirm the achievements of your acts. Also, the results of stats determine the future strategy of development.

Only in the case of right usage of stats, you may gain a lot of privileges from it. Like it is possible to involve new visitors, fix the flaws, avoid bad reviews, increase the quality of site and etc.

It is important to understand that besides the main stats of website you have to follow the local stats of ad campaign (take an advance to read "Usage of statistics for ads in Apart SmartAd WordPress plugin"). It will allow to competently arrange the work and direction of the website.

Choose right ad type

Well, all the mentioned is the processes that you need to go over. The choosing of right ad type is one of them. Do not neglect the value of ad type. The ad may cover the background of the site, embed in web page or content, pop-up during the usage or etc. It has to become a good addition to your website's look. Also,ads need to be noticed and does not interrupt users. Surely, it is possible to insert an ad into your website by hand. But it will be a long and boring way. WordPress offers a lot of cool ad management plugins which provide an ordinary set of required features as well many effects and animations for the design of the campaign.
If this field is interesting for you, that means that one of the previous articles ("Choosing the right ad type in Aparg SmartAd WordPress plugin") you would like, too.

Understanding the principle of Google AdWord's working

The fifth item from this list is a helpful suggestion to superficially study about Google AdWord before the start. AdWords is the service of content ads which has created by Google. It is a very successful tool for the Internet marketing. The main advantage of AdWord is the maximal targeting of audience due to keywords which people use for the search.
The whole act of making a campaign in Google AdWord will last less than 30 minutes. You have to pass the registration, after giving a short description of your potential audience - gender, age, location (it is the most significant part, so be careful!). Next, you need to define your budget. Here is AdWord has one more great propose. You pay just for real clients! You may decide to pay for clicks, views or some action (like buy or registration). The last steps are the creation of campaign and the choosing of keywords. It only remains to wait for the approval by Google.

Now, you are officially ready to do the final corrections on your WordPress website and jump into paid ads' step in a good faith!

Tags: ad, advertisement, smartad
Previous post Top 5 plugins that will make your WordPress website awesome Next post How to create an attractive advertising and marketing videos for Aparg SmartAd with online tools

2 comments. Leave new

Anna coblin
December 2, 2020 11:08 am

All the above points are great and very detailed define. Thanks for share

Reply
bogocanada
April 12, 2022 10:25 am

Advertising helps you reach the right audience with positive, focused messaging that converts potential customers into paying customers, and it helps you reach the right audience with positive.

Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Categories

  • WordPress (32)
    • Tips & Tricks (2)

Recent Posts

  • Complete guide for social sharing secrets
  • How to grow the number of social page’s followers with content locking
  • Best way to embed social network widgets to WordPress website
  • How to create attractive cover photos for social networks
  • Benefits of social sharing plugins

Tags

ad ads adsence affiliate android aparg api app banner bannersnack bike cache chrome extension cloud codecanyon cpanel developer envato front-end hosting hr ios javascript marketing media money optimization performance phonegap php plugin producthunt resize slider smartad smartsocial social networks stats team tools tv url shortener velopark watermark wordpress

Find us

We are active in majority of social networks. Follow us to get latest news about our updates, new products and events which you will like for sure.


Facebook
Twitter
LinkedIn
YouTube

Recent Posts

  • Complete guide for social sharing secrets April 14, 2018
  • How to grow the number of social page’s followers with content locking December 6, 2017
  • Best way to embed social network widgets to WordPress website November 6, 2017

Search in site

31/3 K. Ulnetsi, Yerevan(0037), Armenia

info@aparg.com

+374 60 464 064

HomeCareersAbout UsContacts
© Aparg Group, LLC