Companies and brands try to maximally enjoy the fruits from the promotion in social networks. So, it is not weird that social activity types as likes, shares, subscribes, widgets, follows and etc., are very popular, and nearly every company wants to see them on their websites. Actually, social networks themselves are interested in being referred to (by the way, the transitions to the site through social networks are considered even in search ranking). For that reason they have created a wide variety of social activities, also they always work to make the adding of them in their sites easy as possible. That’s why when you have a goal to keep visitors in your site but at the same time display them company’s social accounts and pages in networks, here come widgets. Social network widgets may look like a minimized version of page’s wall with posts, comments area, forms to collect any information or links to some groups. Social networks provide codes which you have to insert into your HTML code and get widgets as a part of the overall site. Depending on the type of preferred widget and social networks, codes are different.
Let’s explore the role of social network widgets in websites and WordPress functional plugins for it.
Widget’s advantages and weaknesses
Social networks’ widgets are not just the way to connect your website with your social accounts or groups. But it is a direct connection with your users and followers by various means. It surely increases the popularity of the brand. By some widgets, users will be able to comment posts in your site using their social network profiles. Also, users do not lose their time to find your official page in social networks, they start to follow your page by one click. As a rule, the opportunity to post a comment without the second registration, motivate users to be more active. This fact has its positive affection on the growth of site’s traffic. One more advantage, that the comments from social networks are easier to moderate. Unlike social buttons which are everywhere, widgets are much more interesting and uncommon for visitors. So they have more chances to attract attention.
But it was not said about flaws of widgets. Some prefer to avoid them because of the code insertion process. That means to make changes in basic codes. Others are not sure about widget’s integration cause each network has its own view. In a lot of cases one is not suitable with another and generally, it is difficult to find the optimal design for everyone. Also, several widgets at the same time may become a reason of disappointment for users on the website. Always try to make the site less heavy! Consider that widgets and social buttons reduce the loading speed of the page.
Widgets via WordPress Aparg SmartSocial plugin
Among WordPress offered plugins it will be right to particularly note Aparg SmartSocial. The main aim of this WordPress plugin is the creation of social network buttons on your website. So, for social networks’ widgets, SmartSocial is equally effective and good choice. Cause the plugin provides features which will surely simplify the insertion and display of widgets into WordPress websites. In other words, with this tool, you do not need to make changes in codes, face the problem of not suitable view and finally get an overall convenience.
Describe it in actions, in Aparg SmartSocial you choose Form field and among options in Social activity types select Widgets. Now by some simple steps, you create a really nice widget for your WordPress site, which will not spoil complete page’s view. As social buttons, you may define preferred social network from the list and get their widget (just give a link to your group or page in this network). Also, you can select Cover Animation for widgets, cause they are covered (take into account that you can manage cover’s color and view too). When you hover the cover it will disclose widgets by selected animation type. You couldn’t expect, could you? So, you may add several widgets at the same time and make monotone covers for all of them. They will look perfect with the mix of slowly opened social network’s widgets.
For the last step, you just need to add your form in Embed type campaign and insert the generated shortcode in that part of the page which you think it may look better. You solve possible challenges via Aparg SmartSocial in minutes. That’s all!
After all, use this article as a guide and your promotion with the support of social networks will be deliberate and literate.