You have a website in WordPress, you have a faithful audience and customers who want to publish their advertisement on your site. Now you are wondering: “What is the next step?” Well, the next step is choosing the right type for presenting an advertisement on your website.
Let’s observe the whole process in the example of Aparg SmartAd WordPress advertisement management plugin. Aparg SmartAd plugin provides you the opportunity to create different types of campaigns in WordPress. By the way, a campaign is a group of ads, and you can choose the most suitable one for you. This plugin has three types of campaigns - Background, Popup, and Embed. Also, there are some general options which are same for all campaigns and special options which are specific for each one. In addition, you can follow the stats for each ad in campaigns on the Statistics part.
When you start the creations of a new campaign in WordPress, Aparg SmartAd plugin is displaying three ways to do it. The main difference between these three types of campaigns is the type of ads (video, image, link or etc) that you can select for each option. Like, if you want to add a video ad, you may choose between Embed and Popup campaign because Background proposes you to make ad campaign only by an image. You may pick any image that presents the ad and fixes it in the background of your website. Moreover, you can write the link of customer's site to send your visitor to the certain place if ad interests them. You should try it!
This type of advertisement pop-ups on the page and partly or completely cover it. You can use any type of ad that you want. There aren't any limits. It can be videos from Youtube or Vimeo, images, custom codes, SWF files or URL links. Popup ad will definitely attract the attention of website visitors. I suggest you use this type in the case of important and fast advertisement. I want to mention one but significant disadvantage connected with popup ads. They really annoy visitors. Basically, they are accompanied by sounds or video, and visitors cannot close it at once. I think each of us faced with this kind of advertisement. Also, they can reduce the number of visitors and negatively affect on SEO. However, you can avoid this kind of problems if you choose the right options for popup ads. For example, you may pick a type of animation for an ad, determine a length for automatic closing of an ad or choose an interval for showing the ads after which visitors can close it. Even though it has disadvantages it is my favorite one!
Another type of ads campaign is called Embed. In this campaign ads will be displayed as banners in your WordPress website. Aparg SmartAd plugin provides for embed campaign the same variety of ad types as for popup. Moreover, you can paste embed campaign as a shortcode or widget. The main advantage that I can notice, it's the opportunity to choose the place for an ad by yourself. It can be on the right side or above the main content. So, the choice is yours. I advise you insert more expensive and essential advertisement in the beginning of a webpage. Plus, the visitor who will observe your web page for some second will have more chances "to catch" the ad.
Now, you know everything about advertisement types in Aparg SmartAd WordPress ad management plugin and how to choose them.