Today it is nearly impossible to remember any action which is not offered in the Internet space. That's why the large spread of online advertisement is not strange. If earlier you could notice dozens of ad banners from house to the work in your way, now you see the same (or maybe more) ad banners in every minute that you spend on the Internet "walking" from site to site.
Banners are really so popular. It is basically calculated on the visual perception. Also, people are getting used to seeing them in the streets, magazines, newspapers and etc. The online ad banners are just digital vary of them. The main and best advantage of banners is the opportunity to give the information as many people as possible.
Features of banners' creation
Nowadays, every detail is important when it comes to the advertisement. You have to be attentive in the issues of ad's design, size, position and websites' features. Let's discuss them one by one.
Remember, in the case of banner ads don't save on the designers. Your success completely depends on them! The visual form of a banner has to attract attention. Especially, if this is about a new unfamiliar product. However, the advertisement should not be intrusive or boring. As this is said, more than enough is too much.
Size and position of the future banner are the most controversial points. However, they determine the main success of ad campaign. There are some time-tested and fixed standards in this matter. According to statistics, ads located in the content gained about 44.66% response. Also, the banners which are displayed in the headings have about 27.32 % of the response. Less attractive ads for visitors are placed below the fold (1.93% response). Take an advice, to place banners around the content.
Below is the table of common sizes and positions which you can use depends on your preferences and website's features.