Targeting the audience for your content and ads in WordPress blog

If you have followed my advice from "How to make money from your website" article, it means you are a WordPress user now. And I suppose you face the real difficulties with always keeping your WordPress blog active. The most common mistake for blog owners is that they always want to include everyone. However, it isn’t possible to be equally interesting for each group in society.The main solution to this problem is to find and determine your target audience. You have to arouse their interests and use different plugins to make your WordPress blog more attractive. Trust me, by the end of the article you will know everything about basic points for the successful targeting of the audience in the WordPress websites.

Who is your audience?

Let's discuss some tips that can help you to find an answer to the mentioned question and determine your audience!

1. Analyse the needs of the audience. The understanding of the needs of your WordPress blog followers is the only way to satisfy them.
2. Give the answers to their questions. The main purpose of your blog usage is the information that your visitors can gain.
3. Define the goal of your content. Will it be helpful for your visitors?
4. Use keywords! Due to the target keywords, your audience can easily find your website by themselves.

How can you attract the audience?

Now, we nearly know who is our audience. Let’s find how to attract them?

The content of your WordPress blog must be really interesting for the visitors. For example, if we sell something in our site we must add some photos and truthful description. In the other cases, if we write articles for the blog, we better to choose more modern, friendly and simple themes. Also, we may use various tools for attraction, like bright photos, animations or another font. One more common way for the targeting of the audience is the advertisement. Of course, sometimes the huge number of ads in websites are really boring, but we are going to find harmony at this point. Let’s combine business with pleasure!

Reach the target audience for ads

The best and easiest way to target the “right” audience for your website’s ads is the usage of variety WordPress ads manager plugins. I definitely advise you to use them and make your life easier.

Let’s observe how to use WordPress ads manager plugins on the example of Aparg SmartAd plugin. Besides the great number of useful plugins for ads making, Aparg SmartAd provides you an opportunity to adjust your ads' audience in the WordPress. Each ad campaign you can control by Include and Exclude fields. You can add posts, categories, pages, and tags in each field. Through it, you can regulate who can see these ads. On the Include field, you may add the best category for your ad. The opposite one you can do with the Exclude field and limit unnecessary categories.

For example, let’s  observe the case when you have WordPress blog divided into two parts: politics and sports. Supposedly, you have to post the advertisement of sports brand. Of course, you don’t want to post it in political part, because it will not interest them. But the sports part is the exact place for this ad. In this case, you might add sports section in Include field. Perhaps, your post can be the advertisement of Nike.  However, you have an article about Adidas in the same section. The ad of  Nike is not acceptable with the article about Adidas. So, you can add the article about Adidas in the Exclude field. Thus, this ad will be visible for each reader of sports section, apart from them who will read the article about Adidas. Remember the Exclude field is more powerful than Include field. Great!

I hope our suggestions will be helpful for you and your website. Just use and enjoy!