Statistics have come into our lives and completely invaded it. It is the common way to present phenomenon in numbers. More often than not it is really essential for business and its development. The case of advertisement in WordPress websites is not an exclusion. You just have to know how to use stats for your own benefit. And I will show you.
Let’s review it in details!
Advantages of statistics for ads management in websites
Statistics can display the accurate information about how many people visit your website, view certain ads and click them. This “tool” can help you properly create and control your ad’s campaign. You just need to use it in right way. The main advantage of stats I can call as personal. You can use your website’s stats to understand more successful sections or parts of your WordPress website and place ads there. Also, it is possible to gain the information from stats about more viewed types of ads (background ad, popup or embed) by your visitors. So, as a result, you can personally sum up some options for successful ads creation and management in the future.
It is important to mention, that the availability of statistics is also necessary for the business and keeping the relationship with customers. Of course, customers must pay for the showing of their ads in your website. However, you have to give them truthful evidence of their ads effectiveness. Trust me, the stats is the best option for it. For example, some plugins in WordPress like Aparg SmartAd gives you an opportunity to export stats as PDF file. You can send it to your customers as an evidence.
Statistics in Aparg SmartAd
The mentioned opportunity is just a piece of WordPress Aparg SmartAd plugin’s features, cause they are a lot. The option of Statistics is one of them. The Statistics section is located on the right side of the opened campaign and you can follow statistic results for all ads in it. You just choose the period of time (From- To), and this part displays for you a chart with the information. The chart shows two main lines Clicks and Views. They present the correct numbers of people who have seen your ad and clicked it. It is the coolest opportunity to track the development of all ad campaign.
However, it isn’t the end. If you want to follow the separate stats for each ad in the campaign, in Aparg SmartAd it is also possible. At first, you can see the number of views and clicks for each ad in the right part of it. There are three signs in different colors. They show the number of views, clicks and CTR, which presents the percentage of total viewers who clicked the ad. Secondly, the option of a chart is also available for each ad. You can see the stats delivered in a chart about views and clicks number under each ad. In addition, you can also choose your preferable period of time for these charts.
Don’t neglect the power and benefits of statistics.